Mike Stocks Consulting

Getting a new venue off the ground

One experienced pair of hands for the whole journey, from the first sketch of the concept to the weeks after the doors open.

From concept to first service

  • Concept and positioning

    Refining the idea so it fits your brand, your audience and the site, and balancing brand DNA with the local market.

  • Feasibility and commercial model

    Commercial modelling and feasibility before you commit: sales, margins, staffing and the numbers that make the venue work.

  • Guest journey and service model

    Designing how guests move through the space and how the team serves them, to drive dwell time and spend per head.

  • Menus, drinks and suppliers

    Menu and drinks development, wine and cocktail lists, supplier sourcing, ex-cellar purchasing and supply chain set-up.

  • Systems

    Choosing and implementing POS and inventory systems, liaising directly with providers so you are up and running with minimal hassle.

  • Recruitment and training

    Hiring the opening team and training them for launch: service, product knowledge, menus, drinks and compliance.

  • Launch and the first months

    On the floor through soft launch and the first weeks of trading, then tracking performance and reporting to founders or board level until the venue is settled.

What that looked like at the Old Vic

  • Sales

    Doubled within 3 months

    Backstage café, restaurant and bar, inside the theatre’s new £20m building extension.

  • Profit

    From £10k a week loss to surplus

    Turned around within four months of launch, reporting directly to the board.

  • People and guests

    95% staff retention

    From pre-opening through to six months, with 98%+ positive guest feedback.

See the full case study
A packed dining room on a busy night at a new venue

Who gets the most from it

I can run a whole opening or slot into the team you already have.

  • Founders launching a first restaurant, bar or café
  • Groups adding sites who need an extra senior pair of hands
  • Theatres, cultural and leisure venues launching food and drink
  • Brands taking a proven concept into a new country
Talk about your venue