Mike Stocks Consulting

Bar consultancy for new and growing venues

I help restaurants, cultural venues and growing groups open a bar or get more from the one they have: the drinks range, wine and cocktail lists, suppliers, systems and the team behind the counter.

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What bar consultancy covers

  • Drinks concept and range review

    Shaping a drinks offer that fits the venue, the brand and its guests, or reviewing an existing range to see what sells and what is sitting on the shelf.

  • Wine and cocktail lists

    Building wine and cocktail lists that suit the food, the price point and the people serving them.

  • Suppliers and purchasing

    Supplier sourcing, supply chain and logistics, route to market and ex-cellar purchasing.

  • Bar systems

    Choosing, upgrading or changing your POS and inventory systems. I manage the whole process, liaising directly with the provider.

  • Service model and guest journey

    How guests order and how the team serves them, designed to drive dwell time and spend per head.

  • Bar team training

    Drinks training for new openings, refresher and compliance training for existing teams.

  • Tastings and events

    Wine dinners and wine tastings, in person and online.

Backstage at the Old Vic: café, restaurant and bar

  • Sales

    Doubled within 3 months

    A new café, restaurant and bar inside the theatre’s £20m building extension, launched in 2025.

  • Profit

    Into surplus within 4 months

    From an initial £10k a week loss, reporting directly to the board.

  • Team

    95% staff retention

    From pre-opening through to six months, with 98%+ positive guest feedback.

Read the Old Vic case study
A cocktail being garnished on a marble bar top beside a crystal decanter

Starting a bar project

Whether it is a bar inside a new opening or a drinks range that needs a fresh look, it starts with a conversation.

  • The initial chat is free
  • A written proposal based on our conversation
  • Scope and fees to suit your timescale and budget
  • Me on the project, not a team

Opening from scratch? See how I open a new venue, or menu consultancy for the food side.

Arrange a call