Menu consultancy for restaurants and cafés
Menu development for new openings, growing groups and established venues: dishes that fit the concept, numbers that work, suppliers who can deliver and a team trained to sell it.
What menu consultancy covers
Menu development
Building the menu around the concept, the site and its guests, balancing brand DNA with the local market.
Commercial modelling
Sales, margins and staffing worked through before you commit, so the menu makes money as well as sense.
Suppliers and sourcing
Supplier sourcing, supply chain and logistics set up so the kitchen gets what the menu needs.
Drinks to match
Wine and cocktail lists that sit alongside the food. More on bar consultancy.
Menu and drinks training
Training the team on every dish and drink, for new openings and as a refresher for existing teams.
Systems
Getting the menu into your POS and inventory systems, liaising directly with the provider.
Menus for new markets
Adapting a menu for another country while protecting what makes the brand work, from Geneva to the Middle East.
Menus and concepts I have worked on
- The Old Vic, 2025
Sales doubled in 3 months
Led menu development, supplier sourcing and systems for the new Backstage café, restaurant and bar.
- Ottolenghi, 2023 to 2025
Ahead of forecast in Geneva
Adapted the Ottolenghi brand with Mandarin Oriental for a luxury international audience.
- Carluccio’s
35% uplift on the Fresca relaunch
Led the strategic redevelopment of Carluccio’s core concept, Fresca.

Starting a menu project
A new menu for an opening, a refresh for an existing site or a menu for a new market: each one starts with a conversation.
- The initial chat is free
- A written proposal based on our conversation
- Scope and fees to suit your timescale and budget
- Me on the project, not a team
See all my services, or how I open a new venue.
Arrange a call